“People relate to people, and if your brand feels like people, they’ll relate to you, too.” -Laura Busche
Brands ignite ethos. But how? Why do we gravitate towards certain names, bypassing others? It’s that gut tug.
That undeniable pull that captures your gaze when a product on a teeming shelf beckons you, compelling you to reach out.
It’s a visceral connection.
Join us this week as Oliver Higgins delves into the following:
• Lady Gaga, Harry Styles, and how he attracted them.
• Cannabis Block parties, i.e., Buds on Rose.
• Product Portfolio and staying true to his customer.
• And so much more.
Guest Links:
https://www.higgs.life/
https://www.instagram.com/higgs/
Follow us: Our Links.
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here:
🎥 YouTube: The Dime
📸 Instagram: The Dime
🐣 Twitter: Bryan Fields, Kellan Finney