Trust…..
The most under-recognized tool to guarantee brand loyalty.
The Cannabis industry is no different than others when building a brand.
Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.
Miss Grass has done this exceptionally.
Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.
This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:
- How to convert an online Community to a brand
- Brand iteration
- Importance of terpenes combinations for consistency
- Using first party data to drive decisions
Guest Links:
- https://twitter.com/MissGrass
- https://www.instagram.com/kdebz/
- https://www.instagram.com/missgrass/
- https://missgrass.com/
Follow us: Our Links.
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
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The Dime is a top 50 Cannabis Podcast
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