Growing cannabis is like navigating a path in many directions.
Are you cultivating for smokable flowers or extract?
How do you take a skill once passed down from person to person and translate that into high-end cultivation practices that can be standardized across employees or even scaled across companies?
These skills demand a unique blend of rigorous science and an intuitive “feel” that’s hard to quantify.
This Week We Sit Down with Travis Higginbothman to Discuss the Following:
- Maximizing Yield Through Light Accumulation
- Why Harvest Timing Matters for Extracts vs. Flower
- Defining Quality in Cannabis Cultivation
- Challenges in Cannabis Cultivation
About Travis Higginbotham
Travis Higginbotham is the Founder and CEO of Due Diligence Horticulture (DDH), LLC, specializing in safeguarding investor capital in cultivation-specific businesses. DDH collaborates with debt lenders, court receivers, family offices, and other capital groups to turn businesses around, prevent bankruptcy, and support new startups with a solid horticultural foundation.
Travis holds a B.S. in Horticulture from Clemson University and an M.S. in Horticulture from Virginia Tech. His leadership at California’s Statehouse Holdings from 2021 to 2024 resulted in a 65% increase in annual flower production YOY on average and a 33% cost reduction, earning nine awards during this time for flower quality.
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