Connected is one of the most influential cannabis brands in the world, renowned for its best-in-class genetics and highest-quality flower. But it’s their unmatched R&D, breeding program, and bold appetite for pushing boundaries that truly set them apart.
To understand how Connected became the powerhouse it is today, we delve into the origins of its journey, including the story behind the naming of Biscotti. In this episode, Caleb Counts breaks down how much Connected invests in R&D and offers an inside look into their renowned breeding program. He shares insights on how decisions are made, the process of crossing strains, and how they’re revitalizing sativas. Caleb also discusses their pre-launch program, why Connected has been mentioned in hundreds of rap songs, and how they’ve designed a system that ensures they continue to deliver on the trust that’s nearly impossible to build in this industry.
This week, we sit down with Caleb Counts to discuss:
- In-depth details on their extensive Breeding Program
- The Sativa Revival Project, featuring strains like Tropical Z & Silver Spoon
- How Connected strains consistently get mentioned in songs
- And much more!
Guest Links
- https://connectedcannabisco.com/
- https://www.instagram.com/connected.california/
- https://www.instagram.com/counts/
Our Links
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