Editors’ Note: This is the transcript version of the podcast. Please note that due to time and audio constraints, transcription may not be perfect. We encourage you to listen to the podcast, embedded below if you need any clarification. We hope you enjoy!
This week we are joined by Chris Becker, Co-Founder of Honey Bee Collective to discuss:
- Employee-owned Company
- Compostable Packaging
- Indoor vs Outdoor Cannabis Flower
Honey Bee Collective: The Honeybee Collective was built by the community. Feedback collected from over 1,200 cannabis consumers and enthusiasts has shaped our company and what we stand for. We’re employee-owned and always will be, we’ll look to our community to guide our business, and we’ll prioritize sustainable decisions as we grow.
#Cannabis #CannabisCommunity #EmployeeownedCompany
At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 50 Cannabis Podcast
Contact us directly at [email protected] Bryan Fields: @bryanfields24 Kellan Finney: @Kellan_Finney
[00:00:00]Bryan Fields: What’s up guys. Welcome back to that episode of the dime I’m Brian Fields. I’m with me as always as ke Finn this week. We’ve got a very special guest, Chris Becker co-founder of the honeybee collective Chris, thanks for taking the time. How you doing today?
[00:00:14]Chris Becker: I’m great, Brian, thank you so much for having me side dive in.
[00:00:17] Ke how are you doing?
[00:00:18]Kellan Finney: I’m doing really well excited to talk to, um, Another company operating out in Colorado on the west coast.
[00:00:24]Bryan Fields: How are you Brian? I’m doing well. I’m excited cuz Chris and I have Maryland roots as well. So there is some east coast ties there. So, so Chris, for our listeners that on friendly brought you, can you share a little background about
[00:00:34]Chris Becker: yourself?
[00:00:36] Sure thing. Uh, Chris Becker co-founder of the honeybee collective, we are a sustainable cannabis brand based outta Colorado. Um, our mission is to create community wealth and a sustainable future. We do that through employee ownership and sourcing the best environmentally, uh, friendly cannabis that we can find.
[00:00:53] Um, I, uh, have been in the cannabis industry about five years now. Uh, pretty much all [00:01:00] sales roles and a little bit of operational stuff. And, uh, wouldn’t wanna be in any other industry. Love it.
[00:01:07]Bryan Fields: So I, I wanna talk about like the origin of the honeybee collective. I know it’s employee own. Can you take us through like the early days?
[00:01:13] How, how did that conversation start? Where did the idea come and take us like kind of the origin concept
[00:01:18]Chris Becker: of it? Sure. So, uh, about two years ago now, I. We were, we removed the pandemic. Um, I wanted to start a company. I wanted to work with people that, um, I, I, I think are really impressive people and people that I enjoy being around.
[00:01:36] And I reached out to a group of about 15 people via email said, Hey, what would you think about starting a company? Um, I think it’s. Easy enough to start a private label cannabis company. And I think we have a real opportunity to reach consumers in a way that other brands currently don’t, um, meaningful messaging that resonates with them.
[00:01:56] And we could do some good in the world with the profits that we create. And that was the [00:02:00] premise that was, uh, enough to get a bunch of people on an interest all. Um, from there we deployed some surveys to see if this idea actually resonated with people who smoke weed. Uh, we. Several thousand people who identify as daily cannabis consumers respond to our survey and overwhelmingly supported it and said, yes, this is absolutely something that we are missing in the market.
[00:02:23] Um, and from there, we, we refined the idea, refined our positioning and did a lot of research to come up with this unique kind of employee owned structure.
[00:02:33]Bryan Fields: When getting started with it, were there hesitations like, Hey, this is gonna be harder, obviously, as you’ve seen everything in cannabis is a little challenging and then kind of taking a different path, right.
[00:02:42] With an employee owned or maybe from the onset and taking a, a path less traveled. Was there hesitations, were there initial challenges there that you can kind of expand upon?
[00:02:51]Chris Becker: Sure. Um, not a lot of hesitation. We had a lot of enthusiasm, but there certainly were a lot of initial challenges, um, from even the [00:03:00] kind of, uh, a non-revenue producing employee owned company is rather foreign.
[00:03:05] Most employee owned companies are a founder exit and they’re not like a startups. Um, so it was, it was kind of difficult to arrive at the corporate ownership structure. Um, we also had to go out and raise money and we had a lot of. I would say hesitant or lack of understanding, um, from, from investors. So, uh, we ended up crowdfunding and that was our solution to the, the money problem.
[00:03:35] What
[00:03:35]Kellan Finney: was it like launching a company in kind of like a saturated market, like Colorado? I
[00:03:39]Chris Becker: mean, right. The idea of a private label cannabis company actually works best in a saturated market. Um, a cannabis brands. Or what add value to a commodity product, right? Um, it’s either it’s form factor and it’s brand.
[00:03:57] Um, so we came up with some form [00:04:00] factors that, uh, daily cannabis consumers already are reaching for or, or want, um, more of, and we put our brand on it and we, uh, speak to consumers in a way that’s meaningful to them in terms of the, the values of the product and the values of the brand, which are the reasons that people support one company over.
[00:04:21] So when
[00:04:22]Bryan Fields: you’re sorry. Continue, go ahead. No, so, so when you’re forming the, the origin, right. And the investors have the questions to say, Hey, Chris, this sounds great, but like, how do I know that people are gonna be tied to this for the long term? Like, is this is more of like a concept that works better, like in theory versus actually on paper, are those, some of the questions you fielded than when you went through with the, the crowd.
[00:04:42] Did the investors also have similar questions? What did they get in exchange for equity? Was it access to information to the products? What, what was it exchange
[00:04:50]Chris Becker: in that moment? I think initial investors not being the daily cannabis consumer themselves were skeptical of the [00:05:00] consumer research that we had gathered that that said people would support our brand and.
[00:05:04] As an early stage brand, it’s reasonable to, with zero sales, it’s reasonable for an investor to go. I’m not sure that you’re gonna kill it in the market. Right. And, and despite founder enthusiasm, it’s okay for them to say, uh, I don’t know about this. Right. And they wanna see some sales and maybe they’ll invest next year.
[00:05:21] Um, when we went for the crowd funding, People asked very few questions because they very much related to what we stood for. Um, as an employee owned company that guarantees living wages and is trying to reduce waste and increase, uh, environmental friendly practices in the cannabis industry. All of those were things that people identified with and were willing to put their money towards the support.
[00:05:46] That’s awesome. Could you walk
[00:05:47]Kellan Finney: us through some of, uh, like the unique, sustainable, um, aspects of your guys’ company?
[00:05:54]Chris Becker: Absolutely. So number one is the employee ownership. We think that is, [00:06:00] um, The most sustainable corporate ownership structure in terms of fairness, equity for the people that are really creating value day to day in an organization.
[00:06:11] Um, I don’t think that excessive corporate pay is sustainable. Um, excessive. Pay disparities and wealth inequality on unsustainable trajectory that either requires, um, innovative solutions like employee ownership or complete systems change in revolution. And if the rich don’t wanna get eaten, I suggest that they sell some portions of their company to their employees.
[00:06:34] Um, So that’s number one in our sustainability efforts. Number two is we source cannabis. That’s grown using environmentally friendly practices. When I say that, I mean, greenhouse for outdoor grown flower, that’s not using a whole lot of high energy lights and, um, preferably little to know H V a C usage, um, and low inputs in as in, as [00:07:00] far as, uh, Fertilizers are concerned.
[00:07:04] So we prefer growers that use living soil, which is basically a natural ecosystem that feeds the plants rather than having to put commercial, agricultural inputs into the crop. Um, and then number three is our packaging. We, uh, we source all, uh, compostable or rec or recyclable packaging. So I wanna stay
[00:07:23]Bryan Fields: with the first topic and, and kind of the origination, the, of the team and how that works.
[00:07:28] So from a day to day standpoint, are the responsibilities split. And then how, how does the equity work? So people are making decisions. Is there someone in charge where it says, if there’s a disagreement amongst the members of the team, you know, we defer to this person, how, how did decisions be made? Cuz sometimes there has to be conflict among some of the team members in which direction to go.
[00:07:45] So how, how does that.
[00:07:47]Chris Becker: Sure. So our operating agreement, um, assigns day to day managers for routine tasks, and then, um, strategic decisions are made by. The founder team and our [00:08:00] employees. So our employees, we, we factor their input into, um, our strategic decision making processes, whether that comes to large purchases, deciding whether to, to retain profits or reinvest them, um, all those kind of decisions we, we make as a team and, and include employee input in that who
[00:08:21]Bryan Fields: else in the cannabis industry is doing.
[00:08:23]Chris Becker: Um, very few people that I’m aware of employee ownership is pretty new. There are a few groups that are ready to deploy a lot of ESOP financing to roll up dispensaries as employee owned operations. Um, the investors I’ve spoke to that are, that are doing that, uh, believe like I believe that it’s a more equitable way of ownership.
[00:08:45] And in particular in the cannabis industry is, uh, More motivating for, uh, employees to in the retail environment, upsell and, and, and have a reason to create a great customer experience.
[00:08:59]Bryan Fields: Is there a [00:09:00] period of time that they have to be on the team in order to have their equity invested. For example, we have people out on the east coast who are very excited to be in the cannabis industry, but maybe haven’t cut their teeth yet.
[00:09:09] So, you know, some people may be interested in joining, but once they get involved recognize, Hey, this industry isn’t for me, startup life isn’t for me. So is that a challenge that you face and, and have you had to overcome that previously?
[00:09:20]Chris Becker: We have a short vest period, uh, of. One year is the first vesting benchmark.
[00:09:26] And then you’re fully vested by three years. Um, I just, people don’t stick with companies for a very long time anymore. And, uh, we, we, when we, when we into the troubles of ESOPs and, and why they work and don’t work and why they motivate people in some companies and other people think that they. Not that worthwhile, uh, was because of things like vesting periods that favored long term employees over short term employees and that kind of thing.
[00:09:55] So we tried to make it a little bit more fair and equit. Awesome.
[00:09:58]Bryan Fields: Yeah. I appreciate you sharing that. I’m [00:10:00] fascinated by the concept and delivery of that. So let’s kind of, you got hopping Kelly. I
[00:10:04]Kellan Finney: was just, I’m wondering, um, how does the decisions, you said you talked to every employee about decisions. Um, is it like a voting thing or is it like someone just walks around and gets opinions and like collects them and you guys go to the boardroom and like have a conversation.
[00:10:17] And you’re like, Joe said this and bill said that like, how was that
[00:10:21]Chris Becker: actually like executed, um, So currently we’re a small team of four founders and our, and one employee hire. So we execute those kind of decisions in a discussion format in a, in a team meeting typically. Totally. Okay. Perfect.
[00:10:39]Bryan Fields: Yeah. I can imagine a hundred people.
[00:10:40] Chris is coming back. I got 18 people over here. I got 19 over here. I got 10 that are undecided and seven that are still smoking will come back to me when they’re ready. That, I mean, listen, it it’s it’s, it’s a, it’s a really. Optimistic approach. And, and I tip my cap to you for, for kind of going through it and, and putting your, your, your values forward and saying like, Hey, like this is possible.
[00:10:59] I’m gonna [00:11:00] be a part of this and I’m gonna help lead the change because I recognize currently what’s happening in the cannabis industry is not what I think is best. And I wanna put, you know, my foot forward and demonstrate that. So moving on a little bit, some of the products, talk to us about the products that your team has, you know, how you source the products and what makes them different from the.
[00:11:17] Cool.
[00:11:18]Chris Becker: So all of our products come in recyclable or compostable packaging. Um, I just will broadly say that plastic recycling is a myth. It does. It, it is not a real thing. The majority of plastic that goes in recycling bins ends up in tr in landfills. So we use 10, or we use bioplastics that are home composed for our packaging.
[00:11:42] Um, Currently we have three SKUs. We have a 10 pack of pre-rolls that’s our most popular SKU. Um, people love to be able to reach for a joint and just have it conveniently rolled. Uh, it’s a half gram pre-roll so it’s satisfying, but it’s not too much. And, um, [00:12:00] Then we also have a two pack of pre-rolls that comes in a home compostable tube.
[00:12:05] Um, very convenient on the go. Um, and that’s very popular, especially at the consumption lounge in Denver that just opened up, um, And then we have a five gram flower tin. This is, uh, 40% more than your typical eighth, uh, 40% more product, 40% less waste. Uh, what I recognized is that when somebody buys an eighth and a dispensary and typical plastic jar, uh, you end up creating.
[00:12:34] Three and a half pounds of plastic waste for every pound of flour sold. And to me, that is just unconscionable. Uh, so we use tin for that five gram flower unit. Uh, it can go right in a recycling bin. Tin is infinite recyclable. Um, it doesn’t lose structural integrity. So it, it, it, um, ends up staying at a landfills for a lot.
[00:12:57] How did you guys settle
[00:12:58]Kellan Finney: on the [00:13:00] providers and all, uh, your vendors for all these packaging? Because this is very
[00:13:04]Chris Becker: unique in, in the industry. There’s a few emerging vendors that coordinate with overseas factories that have like created SKUs specifically to solve this problem. We ended up working with a company called Steven Gould packaging.
[00:13:18] Um, they, they work with a lot of cannabis companies and, uh, they have a whole sustainability line that they have, um, Come up with, and our compostable tubes come locally from Colorado. They’re from a company called do distributing, um, compostable tubes and compostable labels on the tubes. So you can put it right in your home compost bin and it’ll be gone in three months.
[00:13:40] what was that
[00:13:40]Kellan Finney: journey? Like finding those
[00:13:41]Chris Becker: vendors? Um, frustrating, because there are a lot of people that claim to offer sustainable packaging, and then when you receive it, there’s nothing sustainable about it. The, you know, there’s, um, a lot of people using plastics that they’re putting some kind of enzyme in that they claim makes it degrade faster, [00:14:00] but they won’t tell me if that’s like, A thousand years versus 10,000 years um, and, uh, you know, there there’s a lot of de deciduous stuff.
[00:14:11] Um, so it, it, it, it was frustrating. It’s a pretty niche, uh, item define, I mean, it it’s, it’s interesting when you buy packaging, it comes to you. It’s label as the product. So you, you, you are buying a product when you’re buying packaging and it’s, uh, yeah, the, the whole development process was very interesting.
[00:14:34] One of my partners works in consumer package goods. So she’s been through this process a million times with overseas factories, for various items, bags, baby clothes, all kinds of stuff. So having her was in.
[00:14:49]Bryan Fields: Yeah. I can imagine some brands are like, yeah, we take care of all these things. We check the box and then you ask them the questions and they’re like, no one’s ever asked us these questions.
[00:14:56] We just, it’s a marketing thing. We just kind of check the box and like, uh, you know [00:15:00] how that works. Like we’ll have to ask somebody and I’m sure once you start digging in, you recognize real quick. It’s like these people, they are not sure about we’re doing, I’m sure you guys got some pretty cool stories there or some pretty frustrating stories
[00:15:11]Chris Becker: there.
[00:15:12] Pretty frustrating. I, I, I’m just generally frustrated by. Half truths, especially when it comes to things that I care about. And greenwashing is one that I, I, I. I will be highly confrontational about because like the , the future is hanging on a thread and, uh, the world is burning up. I mean, even in Colorado, like where people built all these houses with no air conditioning, now you can’t live without air conditioning in Colorado.
[00:15:41] Like it’s crazy how fast the climate is changing. And so I feel passionately that like, if we’re going to sell stuff, we need to really reduce our impact on the environment.
[00:15:52]Bryan Fields: Does that add to the cost layer when you get the sustainable packaging as well? I, I know your team takes a lot of steps in order to make [00:16:00] sure this is thorough.
[00:16:00] Does that add into the layer or does it get cut out of the margin? How does that work?
[00:16:04]Chris Becker: Uh, right now we’re, we’re, we’re cutting it out of the margin and, and absorbing it. Um, we have found that people will pay, uh, a premium. It’s not, um, It’s not more than like 20% basically, uh, people will pay a premium for sustainable products.
[00:16:25] Uh, interestingly though, um, when we did surveys about what do you, what, uh, elements of a sustainable business do you care most about or what important to you about the people? Friendly practices were much more important to people than the earth friendly practices. Any idea
[00:16:43]Bryan Fields: why?
[00:16:46]Chris Becker: I think some of it is the timing of the surveys right now we’re in like a labor revolution, right?
[00:16:51] Where people are waking up to realize the value of their production. Um, and then I think there’s also a [00:17:00] lack of education around all the green washing stuff that does go on. So people assume that they are making sustainable choices already when in fact that they’re, they’re making the same choices.
[00:17:09] Everybody else.
[00:17:11]Bryan Fields: Yeah. Some people might have a false sense of what actually is happening, right? If you put your stuff in the recycling, but the garbage man takes the, the plastic and throws into the garbage, are you really recycling? And, and eventually that it’s like, Hey, what is really happening after that?
[00:17:24] So I wanna stay with the grams. You said you have a five gram product, right? So you have, the eighth is wasn’t enough. And then you went to a five, was there kind of conversations about four and a half or six? Or how did you settle on.
[00:17:38]Chris Becker: Um, conversations with customers in a little bit of tuition, uh, and also trying to settle on a, uh, price point that was at, or under $50 at the retail level.
[00:17:51]Bryan Fields: That’s fascinating. So let’s talk about the, the marketing for the products. It has more of the desired effects on it versus the actual strain. Right? Can you take us through the origin of that and how [00:18:00] your team came to that decision?
[00:18:02]Chris Becker: Uh, we use peace, pause and party instead of indica hybrid sativa, to try to guide people as to the effects of the products that they can expect to experience, uh, and give them another reason to reach for our product on the shelf.
[00:18:18] Um, cannabis branding is all about giving people a reason to P reach for your product. From six feet away and behind a piece of glass, right? So you need to be loud and proud and colorful. And, and, um, so that’s what we did. We used peace PA party. We came up with that. It was one of my partners and I had a hour long phone call and smoke session.
[00:18:41] And, uh, tried to come up with different words. Um, Peace and party came first. And then, uh, I believe she just dove into with the sous as we were both smoking joints on the phone, found the word pause, and that was it. We, we, we were done [00:19:00] I love it. So what is
[00:19:01]Bryan Fields: pause?
[00:19:03]Chris Becker: Pause is your hybrid strains. It’s really good for resetting your day it’s it’s anytime.
[00:19:09] I got it. So
[00:19:10]Bryan Fields: if I wanted to fall into the couch, I wouldn’t have pause. If I wanted to reset my day and maybe jumpstart of the afternoon session, I would take the pause.
[00:19:17]Chris Becker: Right? Exactly. And if you really want some high energy, those party strains, those like high energy Sativa’s with the Laine and that kind of thing and the Piney.
[00:19:26] Um, but the pause is just good. Chill, anytime. Reset your day, smoke those,
[00:19:32]Kellan Finney: uh, names resonate pretty well with all of your guys’
[00:19:35]Chris Becker: growers and vendors. Most people say it’s cute. One person said that they didn’t like the, you know, I like triple PS, but you know, I
[00:19:44]Bryan Fields: like it. You gotta have one person who doesn’t like it.
[00:19:46] Right. Otherwise you’re not right. If everyone, if everyone was saying yes to it, I think there’d be more of an issue. So I think it’s good. That person had some pause right with it. No fun intended. So let’s talk about cannabis grown indoors [00:20:00] versus outdoors. How do consumers tell a difference and how, how do.
[00:20:05] Consumers, if we wanna make that priority difference, how do we recognize the importance of that?
[00:20:10]Chris Becker: Sure. So there is a. Dramatic impact to the environment from growing indoors, that many consumers aren’t aware of. Um, when you shut off the, the natural Ray of the sun and then power up, uh, high power grow lights, you end up consuming just a ton of energy.
[00:20:30] And you also need to use, uh, H V a C to keep things either hot or cool, depending on where you’re growing. That’s so detrimental to our environment. Sun grown cannabis does not use power from the grid. Um, if it’s, uh, grown in soil, living soil, it’s not using commercial agricultural inputs, it’s not, um, having this, uh, negative impact on, on soil and water quality and all that kind of stuff.
[00:20:58] So [00:21:00] if people care about the future, I, I, I encourage them to, to choose sun grown cannabis, really. Um, on top of that sun grown cannabis. routinely has higher levels of total cannabinoids and terpenes than cannabis. That’s grown indoors. The sun gives the plant the full spectrum of light and in turn, the plant produces the full spectrum of cannabinoids and terpenes that it’s capable of.
[00:21:25] Uh, so if you grow the same plant side by side indoors versus outdoors, genetically identical plants, you’re gonna have a superior plant in the outdoor environment. It’s
[00:21:38]Kellan Finney: gonna be healthier. I mean, there’s less pest problems when they are grown outside. I mean, they tend to be stronger plants. Um, it’s, it’s wild to me.
[00:21:46] I mean, outdoor cannabis should be the way that cannabis has grown. And it’s very, very interesting that all of these mature markets have. Kind of placed a premium on the bud structure and [00:22:00] the aesthetics of an indoor plant versus an outdoor plant. And personally, from a consumption standpoint, I think it’s a more enjoyable experience consuming outdoor
[00:22:09]Chris Becker: flour.
[00:22:10] Absolutely. I agree. I mean,
[00:22:11]Kellan Finney: right. And you don’t have to, like all of the chemicals that are used in the production of indoor cannabis is where you’ve seen 70 plus pesticides now have to be tested for in California because people are throwing every chemical. They can at these indoor plants because it’s inherently not natural for the plant to be grown inside.
[00:22:30] And so I think that there’s a huge, huge
[00:22:32]Chris Becker: issue. Yep. Absolutely. You still have to fight some of those things when you grow outdoors. Um, but it, it, you can net use less product outdoors in my opinion, and you do much happier, more resilient plants, stronger plants, bigger plants with bigger yields at a much lower cost way, bigger plants.
[00:22:52] Um, I think, you know, the, the, the thing with mature markets and, and the reason. Indoor cannabis has persevered [00:23:00] is, uh, the, the state by state legalization versus just federal reform. I think if, if people could buy in the mail cannabis grown in the Emerald triangle or in Southern Oregon outdoors, they wouldn’t buy indoor grown weed from MSOs or anybody else really.
[00:23:18] I mean, you have a few small indoor craft growers locally, and then most people would prefer the legacy. Crops growing, uh, places that are favorable for growing cannabis. I think
[00:23:32]Bryan Fields: one of the challenges though, as a consumer, is that exactly what you said, Chris, is that you look with your eyes. So when you see a plant that has a certain, um, appearance to it, you kind of just gravitate towards that and you can’t really tell the difference.
[00:23:44] So if it’s labeled, maybe I could see that, but like exactly, like you said, Chris consumers look first with their eyes and then, then reach. So how do they tell the difference between the plant, whether it’s sun grown or indoor grown just by their.
[00:23:57]Chris Becker: With your eyes. It’s pretty hard to tell. [00:24:00] Um, good, good outdoor grown cannabis is indistinguishable from good indoor grown cannabis, except for sort of the health and, and brightness of the buds.
[00:24:12] Really. Uh, we chose to put the words sustainably grown on our packaging. Um, you know, as the market evolves, you need to give people a reason to reach for it. And, um, The word sustainably grown seem to resonate with people. Um, you can’t say things like organic because the U S D a does not, you know, apply organic designation to cannabis farms.
[00:24:35] Um, so we’re, we’re, we’re trying to find those words and qualities that do resonate with the. Consumer that make it meaningful. There are other certifications as well that people put on their packaging on an earth certification, um, clean green certification to try to indicate that it has similar qualities, but, um, we’re hoping to be the leader in sustainable cannabis so that people see honeybee collective and immediately [00:25:00] go that’s good.
[00:25:00] Clean earth friendly.
[00:25:03]Kellan Finney: Yeah, and I think that’s so important. I mean, I remember when we, when I was up in Washington, the only way that they could, uh, determine the difference was by the license. So the license that was acquired was an outdoor license. And so there’s a premium on indoor flower. And I remember going to multiple dispensaries and talking to the managers there and then being like, it looks the same, but I have to price it at $10 less because your license says you grew it outdoors.
[00:25:31]Bryan Fields: And even more so though, right? Like as a consumer and I walk in, I’m not gonna tell a difference. It, you would need to say it on the packaging for me, even to notice that, or I’d have to ask the bud tender to provide a recommendation there. And as we’ve seen before, uh, packaging, isn’t the easiest of game navigate given all of the, the wording that has to go on it because it is litter with information.
[00:25:50] So having that kind of stand out you’re right from a brand standpoint, it’s really critical to have that information be kind of a core principle to the brands that the consumer knows going in. This [00:26:00] is the expectation. This is the trust factor that I get with the honeybee collective. And I know that it’s an
[00:26:04] outdoor
[00:26:04]Chris Becker: grown flower green.
[00:26:07] Yeah. And, and we do source from greenhouse growers as well. So one thing I will say is that we really believe greenhouse growing is, uh, a happy medium and, um, provides a lot of the benefits of outdoors, the lower, uh, energy usage and all that kind of stuff. Um, but gives you the environmental control, uh, ability to keep pests out ability to moderate temperature and that kind of thing.
[00:26:30]Bryan Fields: So let’s move on. What is blunts and bingo?
[00:26:34]Chris Becker: Blunts and bingo is a fundraiser event. We just had this past weekend, we had about 75 people come out. We played bingo. We gave out prizes from Jane West. Jayden Jane elements, Boulder dispensary, um, lady J lady justice, brewing, death and co uh, skin, lab, Denver, uh, fields of weed.
[00:26:56] We had so many great sponsors here and, um, [00:27:00] ultimately we were raised 1070 $7 for a local, uh, mutual aid project called Denver community fridges that has free food fridges around town to feed people that need it.
[00:27:10]Bryan Fields: Awesome. So how, how does it work? What is like, what is BS and bingo? Is it exactly like it.
[00:27:15]Chris Becker: It’s exactly like it sounds we had a, uh, bingo, uh, we had games, bingo and a blunt rolling competition at the first licensed cannabis bar in Colorado. So Jas mile high smoke just opened up. They are the first place in Colorado where you can go and buy weed and smoke it right there. Um, they have it, it used to be a bar.
[00:27:35] So you’re actually buying weed over a bar. You can buy up to two grams of flour or a half a gram of concentrates or some combination of edibles and, uh, People were rolling blunts. We had a blunt rolling competition. People were playing bingo. We fed everybody and, uh, we had some raffle prizes. It was a great time.
[00:27:54]Bryan Fields: Who was the judge of the contest?
[00:27:56]Chris Becker: The blunt rolling competition, a local radio host. [00:28:00] How did
[00:28:00]Bryan Fields: he, how did he judge? Was it by taste? Was it by size? Look.
[00:28:04]Chris Becker: She, uh, did look, feel and smoked every single ju blunt that got entered. So she smoked about 12 blunts. she didn’t smoke. ’em all down to the end, but she hit every single one of ’em, uh, and, uh, ultimately chose the winner based on look and, uh, quality of the pool.
[00:28:25] I, they were also weed, so she didn’t have to judge the quality of. I could
[00:28:28]Bryan Fields: imagine towards the end of that contest, it was a little harder to judge she’s like, well, I really like the last two and I’m not really sure which one I like more. Maybe I just keep going. Um, and just be a universal tie. I gotta hand it to her.
[00:28:37] That is, that is dedicated to the judging contest. I, I expected you to be the judge if we’re gonna be honest, Chris, ,
[00:28:44]Chris Becker: you know, I, I, I. Uh, I, I would’ve chosen the same winner. I think his, his blunt little pretty good, well said,
[00:28:52]Bryan Fields: well said. So let’s, let’s kind of shift the conversation and let’s talk about one of the, the common conversations on Twitter.
[00:28:59][00:29:00] MSOs. Obviously there’s a lot of challenges with going on in the space and some may argue that they’re not doing things necessarily the right way and can do a better job of helping making a more equitable industry. So, Chris. in your opinion, what can MSOs do today in order to do a better job of making a more inclusive industry?
[00:29:19]Chris Becker: Um, MSOs could start by not promoting self-interested, uh, legislation. I, I think is like, stop doing harm is, is, is the first thing. Um, I, I don’t even need them to do anything actively to promote a more equitable industry. Just please stop actively supporting, uh, policies and laws that are inequitable and really just cement their positions.
[00:29:53] That, that that’s the first ask. Um, I I, if they really wanna support an equitable [00:30:00] industry, I think an equitable industry has no caps on licenses and, uh, allows for home grow and allows for easy access for patients and entrepreneurs and consumers to all get the things that they need and participate in the industry.
[00:30:14] So, um, coming out and supportive. Open access laws, both for consumption and for, uh, accessing the industry. Um, I personally know executives at single state and multi-state operators that are not even pro recreational legalization. So it’s, um, it it’s, you know, they, they could come out supporting policies that are good for entrepreneurs and good for consumer.
[00:30:41]Bryan Fields: I know that’s a real sticky, sticky subject, and I kind of feel similar to you, right? The limited licenses, I think only lead to kind of more challenges and UN unfortunately, potentially more bribery and more corruption, which again, I think is, is hurting the industry as a whole, but, but on the, on the flip side, Not to defend the MSOs.
[00:30:56] The longer this goes on like this, the longer they’re building their [00:31:00] moat from the other challenges and protecting themselves from the bigger fish that are coming in. So from their standpoint, they are helping the industry, but also protecting their investment in asset, which I agree is not beneficial for the
[00:31:11]Chris Becker: collective.
[00:31:13] Exactly. It’s um, One, the motivations became really perverse. Once anybody acquired a limited license right now, you have a damn near a duty to your shareholders to preserve that. I mean, my old employer sued the state of Maryland for opening up social equity licenses. What they said at the time was the state promised that they would do a demand, uh, study before they ever issued any licenses, which was true.
[00:31:46] Um, but they were called racist and everything else because they were blocking social equity, blocking minority participation in the cannabis industry. They, uh, [00:32:00] dropped the lawsuit and, and those licenses did end up being issued in Maryland.
[00:32:09] Yeah. As, as soon as you have one of these limited licenses, your duty is to protect it. And, um, for, from a pure capitalist perspective, not from my values, not from what I wanna steer for the industry, but surely from a capital perspective, less competition is better. Right.
[00:32:25]Bryan Fields: I mean, bore Jordan. I’ve had this conversation on Twitter.
[00:32:28] Many times, bore Jordan doesn’t work for the cannabis industry. He works for the purely shareholders and his job and role is to protect his assets, to make it grow as much as possible. And if that means hurting others in a, let’s say not hurting others directly, but in influencing policy in order to better protect his position, he should do that.
[00:32:47] And, and that’s unfortunately kind of the, the name of space. I guess to push the question back on you, Chris is why do you think they states did limited licenses? What do you think was the original intention of it? Was it, uh, a different concept that kind of got misconstrued along the [00:33:00] way, or take us through what you think was the original goal of limited licenses?
[00:33:04]Chris Becker: Um, some of the people that owned limited licenses were involved in the writing of limited license loss. So that’s the first thing is people saw, Hey, uh, We can get legislators to limit licenses based on the fear that they have of legalization. Um, limited license schemes were more palatable in purple and, um, and even some blue states where there’s still a lot of prohibition surround, uh, or, or conservative culture for whatever reason.
[00:33:39] Um, so it’s, it, it was a way in, and in my opinion, Activists should have held out for better legislation. Um, but there’s a lot of people that feel any access is better than no access. And I’m not gonna fault them for that because there are people [00:34:00] like that desperately need medical cannabis that now have it due to these limited license laws.
[00:34:06] Yeah, I think from a, like
[00:34:07]Kellan Finney: a strictly philosophical perspective, I think that, uh,
[00:34:12]Bryan Fields: the idea was
[00:34:13]Kellan Finney: that. Hey, let’s not let every person come in and start growing weed and just flood the
[00:34:18]Bryan Fields: entire state with
[00:34:20]Kellan Finney: weed. It was like, Hey, we just want to a very small and, uh, very small amount of operators so that we can regulate them and keep track of it.
[00:34:29] I think that was the idea. Philosophically of course it really never panned out like that from the idea to, from concept
[00:34:36]Chris Becker: to execution. Yep. Yeah, there, there, there was like a little bit of merit to the idea that like, Well, not really merit, but the legislatures many times forced the regulators to be self-funded through tax collection.
[00:34:54] Um, I was and then like, after sales had already [00:35:00] commenced. Right. Um, so. New regulators that had never looked at or knew how to regulate cannabis before all of a sudden are like asking the people that have a license. Hey, how are we supposed to regulate you? And it’s, uh, it, it, it just doesn’t work out the way that they meant it to.
[00:35:21] So you’re telling me the horse shouldn’t
[00:35:22]Kellan Finney: push the cart. It should pull it, pull it.
[00:35:26]Bryan Fields: okay. I like to use the comparison of like the Willy Wonka golden pig. When I talk about the limit license of my friends. Right. Because if you think about it, it, these massive markets that haven’t come online yet, and there’s only, let’s say six to 12.
[00:35:37] Stations that are open. I mean, you’re talking about a massive opportunity to get a huge head start and to play the other side, Carolyn, to challenge you is like, I understand why it’d be beneficial to limit it so people can regulate it. But at the same part, like this is America, right? Like this is capitalism, like figure it out and like the strong survive.
[00:35:54] And unfortunately many business will fail. That’s part of the process, but at least everyone has a fair crack at the game. And I [00:36:00] think at least if the game was fair to start, many people wouldn’t feel like there would be, um, Missed opportunities or challenges in the beginning in order to get their foot in the door for this burgeoning opportunity.
[00:36:12] Yeah. I mean, I, go
[00:36:14]Kellan Finney: ahead, Chris. You go ahead. No, I was just gonna say that, um, Unfortunately, like if you let everyone just have a crack at it, like now we’re, you kind of look at California, right? Like you have people that went out and got licenses. You have people that did it. They’re all kind of selling cannabis in this super gray area.
[00:36:31] And I mean, it’s, it’s a giant mess out there. You know what I mean? So like, I don’t know if, and they don’t have a cap on licenses in California.
[00:36:38]Chris Becker: I think their problems are more related to the structure of their market and high taxation within their borders. Um, it, it. A saturated market to, to, to Brian’s point is a very American capitalist thing.
[00:36:56] I mean, I, I, I don’t know why we should be afraid of that. The strong should survive and the weak [00:37:00] should perish in the business environment, in my opinion. Um, anything else is corporate socialism. Uh, and I, I don’t understand why there’s this like tendency towards corporate socialism, but like for, for people it’s like, kick rocks, you know, um, It’s really sad in my opinion.
[00:37:18] So I, I believe that like a competitive environment really creates the best companies. And that’s the one thing I think that is really shortsighted about these limited license laws is that ultimately it’s allowing these companies to like, create. Very unsustainable business models that, um, if cannabis were treated like other commodity products, their businesses wouldn’t exist, they would die off very quickly.
[00:37:42] Um, just, like you know, you talked about MSOs, there’s a lot of people growing weed in Florida, you would never grow weed in Florida. If you could import it from California. Because the conditions are terrible for growing weed, even indoor, they are, you’re fighting a crazy amount of [00:38:00] heat. Like it it’s insane. And humidity and humidity.
[00:38:02] Yeah. Um, so you know, that, that that’s, those are now all a bunch of unsustainable businesses. All of that real estate is going to be like non-viable defunct in a, in a, in 5 to 10 years, to your point, Bryan it is a golden ticket and many of those places will already have been paid off. I know people in Maryland that have already paid off their facilities and their investors are receiving distributions because it’s.
[00:38:29] Fucking cash cow. Excuse my language. But, uh, yeah, when you’re selling $4,000 pounds of something that costs you under $800 a pound produce, it’s a great business to be in. Good margins margins are
[00:38:41]Bryan Fields: booming, right? That’s booming, but it’s also not real and it’s not sustainable right. Long term. And I, I think it even gets crazier too, is because like, once we go to interstate commerce, I understand we are far from there.
[00:38:52] But once we get to that, all of the current operators who are all vertically integrated are gonna have to pretty much shuffle in their cards again and, and [00:39:00] redistribute how they wanna do their operations. Because like you said, there’s no reason to grow. Weed in Florida, if you could grow it in California and import it, plus you can special, you can specialize in certain portions of the supply chain, which ultimately the consumer benefits, right?
[00:39:13] Because he’s getting a more, let’s say high end product by a more established individual. It doesn’t have to lean on these big MSOs to be stretched super thin from a capital standpoint and by resource a resource standpoint across supply chain.
[00:39:25]Chris Becker: Absolutely. I think that’s a very real weakness, um, of, of the MSOs is that.
[00:39:32] How many executives are truly Jeff Bezoses that can piece all these things together, right? And, and, and oversee a conglomerate in all these different, highly specialized areas of business, not that many and what they had sick margins anyway, that they could fund any pet project they wanted to, which is not gonna be the truth for people that grow cannabis in a low margin environ.
[00:39:55]Bryan Fields: No way it’s pretty wild and it’s cool. It’s, it’s fascinating to think about it now and recognize [00:40:00] where we’re going in the future, but, and also to watch it from a case study standpoint, to see how these big companies handle the transitions as they kind of not necessarily sell off assets, but they kind of redistribute their organization internally in order to prepare for the next steps, because I’m sure they’ll get a, a heads up that, Hey, something like this is happening in three to five years.
[00:40:17] It’s time to start selling off some of your assets. And then I think we can kind of get word and recognize it. It’s probably more, uh, peasant people in the, in the news space of recognizing the, the steps are currently happen.
[00:40:29]Chris Becker: I think the people that already have this foresight about the future of like the structure of the market are, um, franchising, their dispensaries, and they’re not going vertical in every market that they’re expanding into.
[00:40:40] Uh, I think you’re gonna see a lot more of that. There’s a few franchises that are really taking a lot of real estate here in Colorado. Uh, I know my old employer, uh, is now franchising their dispensary experience and, um, I think you’ll see a lot more of that. And, and that’s to preserve against like, if you can’t have tide houses and [00:41:00] alcohol, and so people see that and they’re, they’re seeing, oh, I’m gonna be forced to divest all these dispensaries that I own.
[00:41:06] Yeah. And I think
[00:41:07]Kellan Finney: that, uh, also I think there’s a challenge to going vertical in every state. Like you don’t look at any other industry and be like, Hey, like Coors light brew beer in every state. Right. Like that’s not a thing. Right? Like so like it, it just doesn’t work economically speaking, you know, like there’s just, it’s a fine line.
[00:41:26] Like you don’t build manufacturing plants in every single municipality.
[00:41:33]Bryan Fields: Like economies of scale is like a real thing, right? Yeah. That’s whatever, that’s a real thing. And like, from a number standpoint, it’s real. So I wonder too, like when we get there, I wonder if the cost of production will just kind of completely drop too, as, as things specialize and then they’re able to outsource to other areas.
[00:41:47] So, uh, slightly switching gears, Chris, what is one state company or policy that you think is doing things the right way?
[00:41:57]Chris Becker: I’m really impressed with the way New York is, is [00:42:00] rolling out their market. Um, they are favoring. Uh, more sustainably grown cannabis in terms of they issued licenses to hemp growers who will either be growing outdoors or.
[00:42:10] in Relatively small greenhouses. Um, they’re giving license. They, they giving licenses to farmers also gives license, gives life to farms. And I think that’s incredibly important because farmers are struggling cannabis, in my opinion, should be grown in an agricultural outdoor setting, not in an indoor factory setting.
[00:42:32] Um, and, and if that can help save small family farms that are otherwise Almost guaranteed to go out of existence. Uh, I think that’s great and admirable. And then on the retail side, they’re prioritizing social equity. They’re prioritizing, uh, restorative justice by giving licenses to people who were, uh, impacted by the war on drugs.
[00:42:53] And I think that’s the right way to go. So I, I really admire New York with the way New York is doing it. I’m sure there’s lot. [00:43:00] Uh, I, I think they’re, they’ve gotten it the most, right. So far. Yeah.
[00:43:05]Bryan Fields: The so far is the super important part, right? Like they’re taking the steps and they’re, they’re vocalizing items to go forward.
[00:43:11] But at any moment, you know, they could take a bad step to the right of
[00:43:15]Kellan Finney: the left. I mean, they’re, they’re definitely taking their time
[00:43:17]Bryan Fields: to get it right. Ah, that’s not fair, dude. end of the, they said end of the year, they said, end of the year, I know we’re running out of time. Right. We’re recording this on July 27th.
[00:43:26] And they said end of the year confidently, but like guys, like. We don’t have more, many more
[00:43:30]Chris Becker: months left. I, I I’d bet a little bit of money that they’ll make at least a sale before the first and next, at least a sale.
[00:43:37]Bryan Fields: it’ll be like December, December 31st. Right? They’re like, we just gotta get this one in, like, just get a photo op quick, right?
[00:43:44] Like get the photo op in and cut the ribbon. You think they get it done before the end of the year?
[00:43:50]Chris Becker: I, I bet that at least one just because it’s. The PR style PR and then the momentum. And they said it, I mean, I, [00:44:00] you know, I believe it. Have you seen,
[00:44:02]Bryan Fields: have you seen like the tr yeah, me too, but like again, have you seen the trucks and some of the other, um, retail front stores that they have in New York?
[00:44:10] I mean, they, they look as close to a dispensary responsible. I had a cousin who stayed with me. He lives in, in Portland and he said that he walked by, it looked like AEN. He had no idea. New York was open and. He went in, they did the normal, the normal jam. He came home with products. He was so stoked to show me.
[00:44:26] He’s like, you told me it wasn’t open. I was like, it’s not. He’s like, then what is this? And I was like, it is not a licensed dispensary, sir. And he was just blown away. And I’m curious to know if you have a perspective on that, right? These operators, or I guess under the radar operators are currently operating any legal storefront selling products in a quote unquote grain market, either as a non-profit or a gifting status in order to escape the loophole.
[00:44:47] What’s your thoughts
[00:44:48]Chris Becker: there? I think that anything, any activity that is currently defined as illicit cannabis is really a tax collection issue and nothing more than that. Right. I, I, I don’t [00:45:00] believe that cannabis should be criminalized in any way for any amount or any growing or processing. None of that should be a jailable criminal offense.
[00:45:10] All. Tax evasion. So if those guys are evading taxes, I mean, you know, I’m, I’m not huge fan of tax taxes myself, but like that’s in my mind, that’s the only thing that they’re guilty of. Right. I, I think it’s very risky and I personally wouldn’t engage in it just like for the threat of federal crackdown or like the inability to get a license, a legal license in that market in the future.
[00:45:34] But Hey, it’s a smart cash grab, right?
[00:45:38]Kellan Finney: And I mean, at the end of the day, it just shows you how much demand out there is for canvas.
[00:45:43]Chris Becker: Yep. Yeah. I think it’ll be, you know, uh, it’ll be difficult, but not impossible to, um, to compete with those. I think that they probably will get. Look at Colorado, right? Like I,
[00:45:59]Kellan Finney: I don’t buy no one.
[00:45:59][00:46:00] I know, buys weed from a drug dealer in Colorado. Right, right.
[00:46:02]Bryan Fields: Like so I think the consumer is the one that’s gonna be heard in this. Right. Because if you, if you’re just not familiar with products and you go there and let’s say you take a product, that’s not tested third party tested. And God forbid something happens that just becomes the spiral effect in my opinion.
[00:46:17] And I think that just kind of hurts it from a public perception of. The nuances with cannabis and all these X, Y, and Z stuff that, that you see on the media where people use cannabis as the scapegoat. Chris, what is an underrecognized challenge? Operating cannabis that most don’t recognize.
[00:46:38]Chris Becker: Um, I there’s this big scam called metric that , that takes, uh, just a fraction of every single transaction that you do in cannabis.
[00:46:53] Uh, whether you are putting a plant in the ground, moving that plant from. Like one part of your [00:47:00] facility or harvesting it or moving it and selling it to a, to a dispensary, you have to have these little blue tags that cost 25 to 50 cents. Every time they create this ridiculous amount of plastic waste. Um, they’re not recyclable because they have an RFI D tag in them that nobody uses.
[00:47:19] And, um, And their, and their system is constantly down and it’s, and it’s the mandated seed, the sale tracking system in most states. So, um, that is a huge impediment, I would say, I would say just metric being down is one of the biggest impediments to productivity in the cannabis industry. It’s a good monopoly.
[00:47:43] They have. It’s great. I’m sure their investors are swimming in dollars. They’re just
[00:47:49]Bryan Fields: printing cash hundred percent. I mean, it’s required in
[00:47:52]Kellan Finney: like, There’s no other option. When we talk about there’s leave two solutions in Washington, but like, I think like everyone’s gonna be on [00:48:00] metric
[00:48:00]Chris Becker: eventually. I believe Vermont is going with another company called traits as well.
[00:48:05] Oh see. So now there’s
[00:48:06]Kellan Finney: what three
[00:48:07]Bryan Fields: options maybe we, we talk about like limited licenses and then challenges in states. These boys got it lockdown. Right? Like they got it locked down on a whole nother level. I can only imagine what they’re we gotta get one of those guys on the podcast and see what’s going on
[00:48:21]Chris Becker: there.
[00:48:22] Yeah. Yeah. They like Rockefeller is like in his grave admiring metric. He’s like, oh my God, I wish I had a metric. He’s just tip
[00:48:31]Bryan Fields: his cap. He’s like these boys got a damn since you’ve been in the cannabinoid industry, what has been the biggest misconception?
[00:48:40]Chris Becker: The biggest misconception.
[00:48:45] I think probably that there’s immense profits in the industry, um, in the legal industry, there’s not, most ones are like comparable to typical manufacturing plus they’re tax disadvantage. [00:49:00] So you have less profit. Uh, I think that’s probably the biggest misconception overall about cannabis is that these companies are just printing money.
[00:49:07] Um, But from within the industry, I also see this misconception that like a business’ success or failure depends on them, like really exploiting labor and paying low wages. And when I look at our business model and the business model of our suppliers, A couple bucks more an hour does, does very little to, to the profitability.
[00:49:33] Uh, but it does so much for the happiness of the, uh, employees. So that’s one, that’s a big thing just from within the industry that I’m passionate about. Seeing change really well
[00:49:43]Bryan Fields: said before we do predictions, we ask all of our guests, if you could sum up your experience in a main takeaway or lesson learned to pass onto the next generation, what would it be?
[00:49:57]Chris Becker: Well, the next generation, I don’t know, [00:50:00] this advice will be so valuable for, but like anybody listening in the next year, like the opportunity is still very real. And you do not need to you, your experience in other industries translates directly into cannabis and, and can. Like create incredible value. Um, so I, I would say just, don’t hesitate to dive in if you’re passionate about it.
[00:50:22] Um, but also don’t dive in if you’re thinking about just dollar signs, because it’s as stressful or more as any other entrepreneurial venture. Uh, and, um, like I said before, the profits just like, are not as incredible as many people think.
[00:50:40]Bryan Fields: Amen. All right, prediction time, Chris, I dropped you off in DC with the ability to change any law or policy you want.
[00:50:49] What is the first step of item you’re changing?
[00:50:54]Chris Becker: Oh, um, I mean the, the, the first thing I would change, if it’s just a single item is two a D E [00:51:00] and, and, uh, having the ability to, to write off, uh, appropriate expenses. Right. I mean, that, that’s the big, the big thing, keeping many companies from being profitable is like, this is tax disadvantaged, uh, activity, uh, and we’re, we’re overpay and not able to weight things off.
[00:51:17] So that’s the first thing I would change. Um, what’s the next thing you change? Well, actually I would, I would take a step back. I mean, like the first thing I would do is like free all the prisoners and probably abolish prisons in general, actually if we were just talking about cannabis, but if we’re taking a broader view, I’m doing something, not just about like cannabis prisoners, but just like the prison industrial complex in general, because it’s like, just so unjust.
[00:51:50] There is no justice in the justice system. So actually that is the first thing I would, and I would not just do something cannabis related.
[00:51:58]Bryan Fields: What’s that? K [00:52:00] uh, cannabis related.
[00:52:01]Kellan Finney: I would probably, uh, legalize banking in cannabis. You know, I think that there’s so many people that would get involved if they could just go to a bank and get a commercial loan.
[00:52:12] Um, and I think it’d be really, really beneficial to the whole industry. And I think couple, I think, opposed, uh, to limited license, the fact that there’s no institutional, uh, support for the industry is the, the other item that’s kind of like limiting people’s ability to get involved and participate. So that would be the biggest thing I would
[00:52:32]Bryan Fields: change.
[00:52:32] What about you, Brian? The capital standpoint is just outrageous, right? Like starting one of these businesses is so much more capital intensive than I think I ever realized, and we’re not even plant touching. So I can’t even imagine what some of these other operators have to go through. I think for me be the limited licenses like we talked about before, I think.
[00:52:50] In in America, you should have the ability to enter industries. You want to given obviously certain understandings. And I think in, in here, you, if you want to [00:53:00] own a dispensary and you have the, the ability to do it, you should be able to do it. You shouldn’t be limited to certain numbers or certain aspects.
[00:53:06] If you can check all the boxes, demonstrate that your qualified individual, you should have the opportunity to compete here for chance for generational wealth. You know, not everyone is handed a participation trophy and unfortunately some will fail. But I think having the opportunity to compete is really all you could ask for in a space like this.
[00:53:25] So Chris, for our listeners, they wanna get in touch. They wanna learn more and they wanna support the honeybee collective and attend BS and bingo. Where can they find ya?
[00:53:33]Chris Becker: So, uh, join the hive on our website, honeybee collective.com. There’s a box you can enter your email and your phone number. We’ll let you having fast giveaways when new product drops, all that kind of stuff.
[00:53:46] So that’s the best way to stay in touch with us. You can also follow us on, uh, social media at the dot honeybee dot collective. You can follow us on Twitter at honeybee Cano. Um, I’m Chris at [00:54:00] Chris underscore honeybee. Uh, if you want kind of more hot takes on the industry. Uh and uh, I think that’s all of our socials.
[00:54:08] Yeah.
[00:54:09]Bryan Fields: Yeah. I link them open the show notes. Thanks for taking the time. This was fun.
[00:54:12]Chris Becker: Yeah, it was. Thanks guys. Thanks Chris.
