Successful marketing requires a blend of specialized expertise and a broad understanding of strategic frameworks. However, too often, marketing gets pigeonholed into a single person’s role, expecting them to handle everything from strategy to execution.
In fast-paced, scaling startups, this is precisely where fractional marketers can make a critical difference. Leveraging a team of skilled, experienced individuals to handle various marketing roles can support your marketing team more effectively, saving time and costs.
This week, we sit down with Brandon Bobart to discuss the following:
- How does a Fractional Marketer work?
- Benefits & Drawbacks
- Best Tactics for Cannabis Brands
About Brandon Bobart : We help small business owners (< 5 million in revenue) build their entire marketing team for the price of one full-time employee.
Guest Links
Time stamps of Main Topics Discussed:
Overview of fractional marketing and how it applies to the cannabis industry (00:02:08)
Importance of aligning marketing objectives with business KPIs (00:06:32)
Challenges of managing a full marketing team vs. leveraging fractional experts (00:03:54)
The critical role of a website as a digital storefront for cannabis businesses (00:22:47)
Navigating social media restrictions and best practices for cannabis brands (00:34:00)
Emerging marketing tactics beyond digital, such as direct mail and community engagement (00:37:42)
The impact of AI and automation on the future of cannabis marketing (00:44:19)
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