Sometimes, you need to go the extra mile to make a point—like buying every medicine at CVS to show regulators that medicine can, and often does, have flavor.
Sensible regulations should be rooted in logic, not outdated prohibition fears or baseless stigmas.
If cannabis is legalized, it should be treated like any other industry, not one plagued by fear of being a shadowy boogeyman.
This week, we sit down with Wendy Bronfein to dive into:
- Key Differences Between Maryland and Missouri’s Cannabis Markets
- Emerging Marketing Trends and Customer-Focused Strategies
- Innovative Crohn’s Disease Research and Product Development
- …and so much more.
Chapters:
- Introduction and Background (00:00:00) – Brian and Kellen introduce their guest Wendy Bronfein, co-founder of Cura Wellness. Wendy shares her background in the television industry and how she transitioned into the cannabis space.
- Early Days of Maryland Cannabis (00:01:15) – Wendy discusses how her family became involved in the Maryland medical cannabis market, including their trip to Colorado and the process of applying for a license in 2015.
- Launching Curio Wellness (00:02:47) – The company won a license, built their facility, and became operational in 2017, shipping to licensed dispensaries in December of that year.
- Transition to Adult Use (00:03:07) – Maryland transitioned from medical to adult-use cannabis in July, with Wendy explaining the regulatory changes and market dynamics.
- Product Innovation and Research (00:33:59) – Curio Wellness discusses their approach to product development, including specialized products for sleep, mood, and potential medical treatments like a Crohn’s disease tablet.
- Marketing Challenges and Regulations (00:25:16) – Wendy explains the marketing restrictions in Maryland compared to Missouri, highlighting the challenges of advertising in the cannabis industry.
- Personal Insights and Closing (00:42:33) – The interview concludes with personal questions about Wendy’s dream smoking session, her views on branding, and her favorite ice cream.
Guest Links
- https://curiowellness.com/
- https://x.com/curiowellness
- https://www.instagram.com/curiowellnessbrand/
- https://www.linkedin.com/company/curio-wellness/
- https://www.youtube.com/channel/UCeT6Sut8Wsi4Xr_o9uq0edQ
- https://www.linkedin.com/in/wbronfein/
Our Links
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