Author: bfields

Consumer Packaged Goods (CPG) is a commonly used term in the cannabis industry, encompassing brands and dispensaries. When it comes to luxury purchases, the entire experience and the emotions it evokes play a crucial role in evaluating customer satisfaction. Luxury brands can command premium prices due to their positioning and the inherent value associated with their products. While the cannabis industry is gradually moving towards establishing such premium price points, it requires a deep understanding of exceeding expectations at every customer touch point.

Implementing and refining these strategic principles is a valuable endeavor. However, it presents significant challenges, including current marketing restrictions, limited capital resources, and the complex nature of establishing a consistent national brand identity in a market that operates on a localized basis.

Applying and developing these strategic principles is a valuable undertaking but comes as a steep uphill challenge.

This week we sit down with David Goubert, CEO of Ayr Wellness, to discuss the following:

• How AYR  is applying  luxury retail principles
• Implementing realignment strategy and why certain assets didn’t fit
• Key touchpoints in the customer journey
• Where Opportunities are in cannabis via marketing

$AYRWF

About:  David Goubert

David Goubert is President and CEO of Ayr Wellness and is responsible for overseeing the Company’s operational and commercial functions, including production, supply chain, retail, wholesale and marketing.

Mr. Goubert joined Ayr from Neiman Marcus Group, one of the largest multi-brand retailers in the United States, where he helped lead the company through a transformation into one of the strongest retailers in the country. Most recently, he served as NMG’s President and Chief Customer Officer, where he was responsible for the full P&L of the Neiman Marcus brand as well as all customer touchpoints.

Prior to joining Neiman Marcus, Mr. Goubert spent 20 years at LVMH, the world’s leading luxury consumer-products company. At LVMH, David served in a variety of capacities, including Senior Vice President of LVMH’s Starboard Cruise Services subsidiary and 15 years leading manufacturing, supply chain, retail and general management at the company’s flagship Louis Vuitton brand.

 

Guest Links:

LinkedIn

Ayr Wellness: LinkedIn & Twitter

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

🐣 Twitter: Bryan Fields, Kellan Finney

🎙 The Dime Podcast: 

Show Less

 

An enormous victory for the US Cannabis Vaping sector happened, and most completely missed it.

The recent “definitive victory” by AVD was a critical win for the cannabis industry.

A monopoly would have jeopardized the entire category and potentially put a stranglehold on crucial hardware. This ruling ensures that competition continues and allows brands and consumers to not suffer at what could have been.

The bigger question remains, is this IP battle the first of many?

We sat down with Alex Kwon, Founder and CEO of AVD, to discuss the following:

• USITC cannabis vaping dispute
• Wartime CEO strategies
• Building a Diversified Supply Chain
• Forward-thinking disruption tactics

About AVD:

In our former lives, we were extractors and processors. And, probably like you, we were looking for vape hardware equal to our oils. Except we couldn’t find consistently reliable cartridges. That were correctly designed. Didn’t burn our oil. And were priced for the market.So we said to ourselves,

“We know exactly how the perfect cartridge should perform. After all, we’ve been in the industry for 20-plus years. From cultivation to managing licensed extraction labs to processing and formulation.  We’re perfectly positioned to engineer and manufacture our own hardware.”

Guest Links:

https://avd710.com/

https://www.instagram.com/avd710/

https://www.linkedin.com/company/avd710/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

🐣 Twitter: Bryan Fields, Kellan Finney

🎙 The Dime Podcast: 

Edible manufacturers have the ability to make or break a new consumer. From Chocolate to Pearls Grün’s Innovative Approach has positioned them as a trusted national market leader.

This week we are joined by Christine Smith, Founder of Grün, to dive into their:

• Disruptive impact
• Licensing strategy
• Formulation success
• Expansion challenges
• Product innovations

About GRÖN

A women-led band of visionaries founded in 2015 by mother and architect-turned-chocolatier, Christine Smith, Grön creates delicious, handcrafted cannabis-infused edibles for the community. What started as one delicately nuanced dark chocolate bar has since expanded to multiple product lines available internationally, serving millions of happy customers.

Guest Links:

https://eatgron.com/
https://www.instagram.com/eatgron/?hl=en
https://www.youtube.com/channel/UCB07lSn8uP_GUqZ9hobfmcw
https://twitter.com/gron_edibles
https://www.facebook.com/gronedibles
https://www.linkedin.com/company/gron/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

🐣 Twitter: Bryan Fields, Kellan Finney

🎙 The Dime Podcast: 

Imagine this. You operate a state-licensed business. You pay your taxes and follow ALL the rules and regulations as defined.

You hear a knock at your home door on your daughter’s birthday day. U.S. federal Agents are there to charge you with the Kingpin Statue or the same law designed to target El Chapo and other cartel leaders.

Not only have you never been convicted of a crime, but you have also followed all the rules California enacted when they passed the Compassionate Use Act in 1996

Certainly, a jury of your peers who voted for this law almost a decade earlier would be an arbitrator of truth and fair would recognize you’re not a drug kingpin, let alone a criminal. This is the United States of America.

This week we sit down with Luke Scarmazzo, One of the first licensed medical dispensaries in the United States, who shares his compelling story.

We discuss:

• 2004 California Cannabis Industry
• Scarmazzo vs. United States of America
• Emotional rollercoaster
• His mission now and how others can help
• And so much more

About Luke Scarmazzo

In 2006, Luke Scarmazzo was running a state-legal medical cannabis dispensary in Modesto, California, when he was arrested by U.S. federal agents following a DEA raid of the business. Scarmazzo was prosecuted in federal court and received a 22-year jail sentence. He and his family have turned to The Weldon Project for support.

Though Scarmazzo’s dispensary was legal through California’s Proposition 215 – which legalized medical cultivation, sales, and consumption in the state – he and his business partner were charged under the Continuing Criminal Enterprise Statute. The CCE Statute, also known as the Kingpin Statute, is a federal law designed to target large-scale drug traffickers and cartels who are responsible for long-term and elaborate drug conspiracies. It carries a mandatory minimum jail sentence of 20 years.

In 2017, after serving nearly a decade in jail, Scarmazzo petitioned the Obama administration for commutation. His business partner, Ricardo Montes, received clemency, but Luke’s request was denied. In 2020, advocates with the nonprofit The Weldon Project included Luke’s name on a list of 25 marijuana offenders sent to the Trump White House as part of a clemency campaign supported by Republicans, Democrats, law enforcement and various celebrities. Although President Trump granted nine of the requested pardons, Luke’s request was not granted.

Guest Links 

https://www.projectmissiongreen.org/luke-scarmazzo

https://www.instagram.com/lukescarmazzo/?hl=en

https://twitter.com/lscarmazzo?lang=en

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

🐣 Twitter: Bryan Fields, Kellan Finney

🎙 The Dime Podcast: