The industry will continue to be a battleground with many startups looking to grow market share and expand. Around 70% of California cultivation licenses are issued to small commercial operations of less than 5,000 sq ft of the canopy. Access to traditional capital markets and banks is necessary for these small businesses to continue to thrive as large players look to solidify their place in their respective markets. Operators in larger markets are starting to feel the price compression and are closing shop with more hard times to follow. Technology implementation and process optimization is the best strategy for small operations looking to compete with larger operators.
Kellen Finney, Eighth Revolution
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