How do you create a new experience to excite customers across product categories? As the industry evolves, innovators seek to blend experiences with entertainment to build brand relationships.
This week on The Dime, we host Andreas “Dre” Neumann, Chief Creative Director at Jushi, to discuss the following:
The Costco of Cannabis, what does that mean, and how does the ecosystem feed opportunities during the most challenging time?
This week on The Dime, we host Raj Grover, CEO at High Tide, to discuss the following:
How does the ecosystem business model work
Exclusive Paid Membership “Cabana Elite”
Diversified Revenue Streams
And so much more
About High Tide:
Founded in 2009, High Tide Inc. has become the largest revenue-generating cannabis company in Canada¹ with over 400 million dollars in annual revenue run rate. High Tide’s subsidiary, Canna Cabana, is the largest non-franchised cannabis retail chain with over 150 retail locations operating across Canada, including the largest bricks-and-mortar loyalty plan in the country with nearly 1 million Cabana Club members. Our company’s portfolio is also comprised of global e-commerce assets, including the two most popular consumption accessory e-commerce platforms in the world², as well as three of the top international CBD brands serving the U.S and the U.K. Combined, our online platforms saw over 155 million page views throughout 2022³.
About: RAJ GROVER
Since starting his first company at the age of 22, Raj has established himself as one of Canada’s foremost business strategists and deal-makers. He is the founder of High Tide and its subsidiary companies Valiant Distribution and Canna Cabana and is the co-founder of High Tide’s subsidiary, Famous Brandz.
Through organic growth and strategic acquisitions, Raj has grown High Tide from one small shop of 2 employees in 2009 into Canada’s largest non-franchised cannabis retailer with over 1,450 amazing team members and business interests spanning North America and Europe.
While committed to building a strong, profitable, and sustainable business, Raj also believes passionately that those who enjoy success hold a particular responsibility to give back. That is why he has spearheaded High Tide’s support of World Vision, which has seen the company sponsor a growing number of children from developing countries. This support has grown substantially since its inception, from the initial sponsorships of 3 children in 2006 to over 300 sponsorships in 2022. Under Raj’s leadership, this number will continue to grow.
On a personal level, Raj has also been a long-time supporter of Operation Smile, an organization that works to deliver free, safe cleft surgery to children in need saving them from a lifetime of pain and isolation.
Plant-based medicine has become an alternative possibility for athletes eager to move away from pharmaceutical dependency.
This week on The Dime, we host Rob Sims, Co-Founder of the Primitive Group, to discuss the following:
Their partnership with Harvard to study CTE and others
NFL & Cannabis today
How their performance line utilizes a proprietary blend to maximize athletes’ recovery
Primitiv, Founded by Pro Football Hall of Fame inductee Calvin Johnson Jr. and Rob Sims, former Detroit Lions teammates who suffered from the long-term physical effects of injuries sustained during their playing careers, Primitiv Group is a forward-thinking research company dedicated to the advancement of cannabis as a form of elevated wellness, believing that the plant holds incredible potential as a healing agent. Primitiv’s vision is to positively impact the global cannabis industry, changing stigmas and stereotypes by educating people about the healing power of the plant and producing innovative products that help people and athletes optimize their wellness through holistic relief.
Primitiv Performance, a product line designed for people living an athletic lifestyle to use before, during and after a workout. Developed by former professional athletes, Primitiv Performance utilizes a proprietary blend of electrolytes, vitamins, and water-mixable nano phytocannabinoids (CBD, CBG, CBC and CBN) formulated to aid in rehydration, recovery, and support the immune system.
Learn more at www.primitivgroup.com or join the conversation on Instagram and Facebook by searching @primitiv_group or @primitivperformance.
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At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
When an individual steps inside a cannabis dispensary, their intent is clear. Personalizing the experience inside and positioning eager targeted brands is now possible.
This week on The Dime, we host Ian Rumpp, President of Tella, to discuss the following:
An alternative to the race to the bottom
Digitizes the dispensary experience.
Personalizes product recommendations
About Tella
Tella provides full service, online & on-premise digital experience solutions, custom designed to connect businesses with their customers. Our services are tailored to your business needs, designed to tell your story through premium digital content, driven by smart data analytics, and deployed through advanced marketing technologies.
This week on The Dime, we host Chris LaPorte, Founder of RESET Vegas to discuss the following:
Location, Location, Location
Monitoring consumption
How brands can partner for national exposure
Entertainment experiences
And so much more
RESET is a cannabis hospitality management company specializing in the development and operation of unique experiential venues and events with a focus on videogame culture, esports, skill-based gaming, and the implementation of VR/AR technologies.
Combining Las Vegas hospitality excellence with cannabis regulatory expertise, RESET will develop and operate social-use lounges to accommodate the diverse demographics of the 21+ cannabis industry.
RESET will usher in a new era of nightlife and entertainment creating the gold standard of cannabis experiences in Las Vegas and scale to regulated markets.
