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The Dime Podcast | Posted on | by bfields

149: Maryland’s Cannabis Market: What to Look Out for, Strategic Location, & Potential Federal Legalization Influence ft. Brandon Barksdale

Nestled in the Mid-Atlantic and surrounded by states that have legalized cannabis, Maryland’s burgeoning cannabis market has a strategic location that is poised for explosive growth. With the country’s highest concentration of government employees, its potential federal impact on the industry is not to be overlooked.

Remedy is a key player in the limited licenses market. This week we sit down with Brandon Barksdale Co CEO of Remedy Maryland to discuss the following:

  • The future of the Maryland market and its potential growth due to its location and consumer demand
  • The potential influence of the tri-state area on banking reform and full-blown legalization and the government’s role in driving change in the industry.
  • Unique partnerships with big cannabis brands like Cookies and Holistic in creating the “store within a store” feel in dispensaries.
  • Adhering to quality standards during the transition from medical to recreational cannabis

Guest Links:

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At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

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The Dime Podcast | Posted on | by bfields

148: Marketing in Cannabis: Maximizing Your Toolbox, Building Brand Loyalty, and Understanding Your Customer ft. Lisa Buffo

How do cannabis companies build a brand? With a locked toolbox and platforms quick to shadowban, the challenges are endless.

Marketing in Cannabis requires creativity, budget consciousness, resourcefulness, and wearing multiple hats.

Almost no one understands these nuances better than Lisa Buffo, founder, and CEO of the Cannabis Marketing Association.

We sat down with Lisa to discuss.

  • Discover the challenges and nuances of marketing in the cannabis industry.
  • Insights on building brand personality and understanding your customers.
  • Navigating the complexities of compliance regulations while marketing
  • Building brand loyalty
  • Exploring why the customer journey

Whether you’re a cannabis entrepreneur or simply curious about the industry, this episode offers a unique perspective on cannabis marketing.

About the Cannabis Marketing Association

Cannabis Marketing Association was founded in 2016 by cannabis marketing executive Lisa Buffo in response to the unprecedented challenges cannabis communications professionals were experiencing. Industry marketers were unable to use traditional marketing tactics and technology such as paid advertising, social media, or digital outlets. This reality, coupled with unclear regulations across fragmented markets and a pervasive perception problem, left cannabis marketers with the task of rebranding cannabis as the then-nascent industry was rapidly growing.Cannabis Marketing Association was established to bring the cannabis marketing community together so that best practices could be shared through our collective knowledge. Today, CMA seeks to formally establish these best practices and further elevate

Guest Links:

https://www.linkedin.com/in/lisabuffo/
https://twitter.com/libuff21
https://www.instagram.com/libuff/

CANNABIS MARKETING ASSOCIATION
https://thecannabismarketingassociation.com/
https://twitter.com/cannamarketing
https://www.instagram.com/cannamarketing/
https://www.instagram.com/cannabismarketingsummit/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

🐣 Twitter: Bryan Fields, Kellan Finney

🎙 The Dime Podcast: 

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The Dime Podcast | Posted on | by bfields

147: The Blending of Big Tobacco and Cannabis: The Future of Distribution ft. Scott Grossman

Big Tobacco’s relationship with the cannabis industry is complicated. While most can agree that there is an overlap between the two, many quickly point out that they are dangerous to the industry.

Turning point brands sits at the intersection of this dynamic relationship.

This week we sit down with Scott Grossman, VP of Corporate Development of Turning Point Brands, to discuss the following:

The relationship between big Tobacco and the cannabis industry

  • The influence of brands on the future of cannabis and Tobacco.
  • Resources, Overlaps, and Sensors
  • and so much more

About Turning Point Brands (NYSE: TPB)

We are a branded consumer products company that markets and distributes products, including alternative smoking accessories and consumables with active ingredients through our iconic and emerging brands.

Guest Links 

https://www.turningpointbrands.com/home/default.aspx
https://zigzag.com/
https://www.instagram.com/zigzagworld/
https://www.youtube.com/zzstudio
https://www.facebook.com/zigzagworldofficial

https://twitter.com/srg444

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

🐣 Twitter: Bryan Fields, Kellan Finney

🎙 The Dime Podcast: 

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The Dime Podcast | Posted on | by bfields

146: Cannabis Creatives: How Innovators are Redefining the Industry with Artistic Innovation ft. Andreas “Dre” Neumann

How do you create a new experience to excite customers across product categories?  As the industry evolves, innovators seek to blend experiences with entertainment to build brand relationships.

This week on The Dime, we host Andreas “Dre” Neumann, Chief Creative Director at Jushi, to discuss the following:

  • Creating a new experience each time
  • Blending Rock & Roll with Cannabis
  • Red Bull lessons
  • Pushing innovation to new limits
  • and so much more

Guest Links:

https://jushico.com/
https://www.instagram.com/wearejushi/
https://twitter.com/wearejushi
https://www.facebook.com/wearejushi/
https://www.linkedin.com/company/jushi-inc/

http://www.americanvalhallamovie.com/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared  global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

🐣 Twitter: Bryan Fields, Kellan Finney

🎙 The Dime Podcast:

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One Report Once a Month Everything you Need to know

From executive-level strategy to technical know-how, our actionable insights keep you ahead of the pack!

The Dime Podcast | Posted on | by bfields

145: Raj Grover: The Visionary Behind the Costco of Cannabis and Its Thriving Ecosystem

The Costco of Cannabis, what does that mean, and how does the ecosystem feed opportunities during the most challenging time?

This week on The Dime, we host Raj Grover, CEO at High Tide, to discuss the following: 

  • How does the ecosystem business model work
  • Exclusive Paid Membership “Cabana Elite”
  • Diversified Revenue Streams
  • And so much more

About High Tide:

Founded in 2009, High Tide Inc. has become the largest revenue-generating cannabis company in Canada¹ with over 400 million dollars in annual revenue run rate. High Tide’s subsidiary, Canna Cabana, is the largest non-franchised cannabis retail chain with over 150 retail locations operating across Canada, including the largest bricks-and-mortar loyalty plan in the country with nearly 1 million Cabana Club members. Our company’s portfolio is also comprised of global e-commerce assets, including the two most popular consumption accessory e-commerce platforms in the world², as well as three of the top international CBD brands serving  the U.S and the U.K. Combined, our online platforms saw over 155 million page views throughout 2022³.

About: RAJ GROVER

Since starting his first company at the age of 22, Raj has established himself as one of Canada’s foremost business strategists and deal-makers. He is the founder of High Tide and its subsidiary companies Valiant Distribution and Canna Cabana and is the co-founder of High Tide’s subsidiary, Famous Brandz.

Through organic growth and strategic acquisitions, Raj has grown High Tide from one small shop of 2 employees in 2009 into Canada’s largest non-franchised cannabis retailer with over 1,450 amazing team members and business interests spanning North America and Europe.

While committed to building a strong, profitable, and sustainable business, Raj also believes passionately that those who enjoy success hold a particular responsibility to give back. That is why he has spearheaded High Tide’s support of World Vision, which has seen the company sponsor a growing number of children from developing countries. This support has grown substantially since its inception, from the initial sponsorships of 3 children in 2006 to over 300 sponsorships in 2022. Under Raj’s leadership, this number will continue to grow.

On a personal level, Raj has also been a long-time supporter of Operation Smile, an organization that works to deliver free, safe cleft surgery to children in need saving them from a lifetime of pain and isolation.

Guest Links 

Home

https://www.tradingview.com/symbols/TSXV

https://www.tradingview.com/symbols/NASDAQ-HITI/

https://www.linkedin.com/company/hightideinc/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

🐣 Twitter: Bryan Fields, Kellan Finney

🎙 The Dime Podcast: 

Show Less

Share and Enjoy !






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One Report Once a Month Everything you Need to know

From executive-level strategy to technical know-how, our actionable insights keep you ahead of the pack!