Category: Uncategorized

Cresco Labs is one of the largest MSOs in the industry, but at its core, it has an entrepreneurial mindset that has always stayed the same.

Many overlook that a company with a market cap of almost $900 million can still possess the craftiness and perspective of a smaller company. This mindset has led to strategic opportunities that allow Cresco Labs to thrive in areas easily overlooked by its peers.

This week, we sit down with Zach Marburger to discuss:

• The Tech Ecosystem at Cresco Labs
• Innovative Custom Retail Solutions
• The Inner Workings of Their Unique Selling Proposition (USP)
• And so much more

Don’t miss this in-depth look at how one of the most prominent players in cannabis continues to innovate and lead the industry.

About Cresco Labs

Cresco Labs is one of the largest publicly traded, vertically integrated, multistate cannabis companies in the U.S. We produce the industry’s #1 portfolio of cannabis brands and operate dispensaries under our Sunnyside brand nationally that focus on delivering consumer education, trust and convenience.

Guest Links

https://twitter.com/crescolabs
https://www.linkedin.com/company/cresco-labs/
https://www.crescolabs.com/
 

Main Topics Discussed:

• Cresco’s approach to technology and the importance of seed-to-sale traceability systems (00:03:27)
• Cresco’s decision-making process for building vs. buying technology solutions (00:11:39)
• Cresco’s focus on integrating data and systems across cultivation, manufacturing, and retail (00:24:33)
• Cresco’s e-commerce strategy and the shift towards online sales (00:26:12)
• Zach’s thoughts on the potential use of AI and computer vision in cannabis operations (00:35:31)
• Challenges and lessons learned from Zach’s entrepreneurial background (00:43:26)

 

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

 

Kentucky is now hot on the radar as a prime location for medical cannabis opportunities. As the application window dwindles, we take a detailed look at the potential and challenges within the state’s medical market.

In this episode, we explore the intricate process of applying for cannabis licenses in Kentucky. Learn what you need to do to be successful, whether you’re a mom-and-pop shop or a larger enterprise. Discover the necessary steps, strategies for success, and how to position yourself for the best chances of obtaining a license in this competitive field. Understand the opportunities, potential, and challenges that await willing participants in this emerging market.

This week we sit down with Emily Sisneros to discuss the following:

• Winning Cannabis licenses
• Kentucky Medical Program
• Which south states have big upside?
• Distressed Licenses 

Guest Links:

• https://cannabusinessservices.com/
• https://www.linkedin.com/in/emilyseelman/
• https://x.com/canna_services
• https://www.instagram.com/canna_services/
• https://www.linkedin.com/in/emilyseelman/

 

Chapters:

Introduction and Background ([00:00:00]) – The hosts Bryan and Kellan introduce their guest Emily CEO of Cannabis Business Services, and discuss her background in the cannabis industry.

Emily’s Journey into Cannabis ([00:01:25]) – Emily shares how she started in the cannabis industry as a civil litigator in Pennsylvania and then transitioned to founding her own consulting firm.

Early Challenges and Lessons Learned ([00:03:53]) – Emily discusses the chaotic early days of the cannabis industry and the challenges she faced, including educating clients and dealing with unqualified vendors.

Expanding into New Markets ([00:05:44]) – Emily talks about how her business expanded beyond Pennsylvania to serve clients in various states and sectors of the cannabis industry.

Approach to Understanding Regulations ([00:07:05]) – Emily explains her process for deeply researching and understanding the regulations in each state she works in to provide the best service to her clients.

Kentucky’s Medical Cannabis Program ([00:10:39]) – Emily provides a detailed overview of the current status and unique aspects of Kentucky’s new medical cannabis program, including the short application window and lottery system.

Challenges and Considerations for Entrepreneurs ([00:14:47]) – Emily discusses the significant investment and grit required to successfully navigate the cannabis licensing process, as well as the importance of remaining flexible.

Opportunities in the Cannabis Industry ([00:16:27]) – Emily shares her insights on promising markets and sectors within the cannabis industry, such as Pennsylvania, distressed assets, and ancillary businesses.

The Future of Cannabis in the South ([00:43:17]) – The hosts and Emily speculate on how the cannabis industry may evolve in the southern United States, particularly in states like Florida, Georgia, and Alabama.

 

Follow us: Our Links.

Bryan Fields on Twitter 

Kellan Finney on Twitter 

The Dime on Twitter 

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

 

Cannabis reform always feels like it’s on the verge of a breakthrough with policy.

We know some policies can pass both the House & Senate yet it doesn’t , but it ends up feeling like a pawn in the horse trading by policymakers who all know that ~70% of Americans are in favor of cannabis legalization. So why does policy that has support from both sides of the aisle struggle to make progress?

This week, we sit down with Erin Moffet and David Mangone to discuss:

• Stories from Inside DC
• Measuring Progress 
• Process of educating Member/Staffers
• And so much more 

 

About The Liaison Group 

The Liaison Group (TLG) is a DC-based federal lobbying firm dedicated to shaping the federal legislative and policy landscape for the Cannabis Industry.  TLG focuses its efforts and expertise in both the House and Senate with the overarching goal of protecting and preserving state-authorized Cannabis programs.

 

Key Topics Discussed:

• David and Erin’s background getting into cannabis lobbying (00:01:04)
• What lobbying is and how it works in the cannabis industry (00:02:34)
• Balancing relationships with members of Congress and educating them on cannabis (00:07:12)
• Coordinating with other industry groups and finding the right messengers (00:13:18)
• Navigating the complexities of cannabis policy and legislation (00:20:27)
• Measuring success and the importance of the upcoming 6 months (00:42:54)

Follow us: Our Links.

Bryan Fields on Twitter 

Kellan Finney on Twitter 

The Dime on Twitter 

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

 

Successful marketing requires a blend of specialized expertise and a broad understanding of strategic frameworks. However, too often, marketing gets pigeonholed into a single person’s role, expecting them to handle everything from strategy to execution.

In fast-paced, scaling startups, this is precisely where fractional marketers can make a critical difference. Leveraging a team of skilled, experienced individuals to handle various marketing roles can support your marketing team more effectively, saving time and costs.

This week, we sit down with Brandon Bobart to discuss the following:

• How does a Fractional Marketer work?
• Benefits & Drawbacks
• Best Tactics for Cannabis Brands

About Brandon Bobart : We help small business owners (< 5 million in revenue) build their entire marketing team for the price of one full-time employee.

Guest Links

• https://pisgahpeaksventures.com/
• https://www.linkedin.com/in/brandon-bobart/

Time stamps of Main Topics Discussed:

Overview of fractional marketing and how it applies to the cannabis industry (00:02:08)

Importance of aligning marketing objectives with business KPIs (00:06:32)

Challenges of managing a full marketing team vs. leveraging fractional experts (00:03:54)

The critical role of a website as a digital storefront for cannabis businesses (00:22:47)

Navigating social media restrictions and best practices for cannabis brands (00:34:00)

Emerging marketing tactics beyond digital, such as direct mail and community engagement (00:37:42)

The impact of AI and automation on the future of cannabis marketing (00:44:19)

 

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

“Every time a company doubles in size, you need to redo all processes.” – Reid Hoffman, founder of LinkedIn.

The speed and development of the cannabis industry often conflict with the ability to take a step back and recognize the internal organizational changes that have occurred since the last time you aligned your structure.

Are your total compensation packages, timing, and organizational structure retaining and attracting employees?

Can slight improvements outside of just pay provide a massive boost to your team?

Enter Mike Siebold of FlowerHire. Having an experienced industry partner review your company structure to ensure alignment with incentives, titles, and compensation while building an ideal hierarchy might seem like a luxury, but it is a crucial asset.

This week, we sit down with Mike Siebold to discuss:

• What is Growth Management?
• Pros & Cons of Unions in Cannabis
• Leadership Summits

Guest Links

• https://www.linkedin.com/in/mikesiebold/
• https://flowerhire.com/
• https://www.youtube.com/playlist?list=PLapnfHDjR7Gk_7tHF07op_bPR4L8CpGM2
• https://www.instagram.com/flowerhire/
• https://x.com/flowerhire
• https://www.linkedin.com/company/flowerhire/

 

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

Cannabis sentiment is not positive enough. 

Given the challenges and fatigue, it’s easy to lose sight of what’s happening.

Cannabis is being built from the ground up. Regulations and capital may currently hinder some aspects, but what’s happening in the industry is undeniable.

This week, we sit down with Ben Burstein, who reveals the actual situation in cannabis, focusing solely on information that tells the story through data.

We discuss the following:

• Hemp Beverages
• Understanding Market Maturity
• How Upcoming Catalysts Influence the Next Steps
• And So Much More

Guest Links:

• https://www.linkedin.com/in/benjaminburstein/
• https://www.leaflink.com/
• https://www.instagram.com/leaflink_/
• https://x.com/LeafLinkUS

 

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime