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Creating a powerful and emotionally resonant message is essential in the cannabis industry, where many people have unique and personal connections to the plant. Crafting a message that genuinely resonates can yield compounding results. Although PR and marketing often get grouped together, they require distinct strategies to complement each other effectively.

This week, we sit down with Jordan Isenstadt to delve into:

• Understanding Cannabis PR
• Earned vs. Paid vs. Owned Media
• How to Talk to Your Kids About Cannabis

About Jordan Isenstadt

As a Senior Vice President at Marino, I lead strategic communications and public affairs campaigns for clients in the cannabis, higher education, and labor sectors. I leverage my 20+ years of experience in the public, private, and nonprofit sectors to craft and execute effective and innovative strategies that advance my clients’ goals and enhance their reputation.
I have a proven track record of delivering results and building trust with diverse stakeholders, including media, government, business, and community leaders. I am passionate about using my skills and expertise to make a positive impact on society and the world.

Guest Links

• https://www.linkedin.com/in/mrisenstadt/
• https://x.com/MrIsenstadt
• https://x.com/marinopr
• https://www.linkedin.com/company/the-marino-organization/
• https://www.instagram.com/marino.pr

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

Twitter :

• https://twitter.com/TheDime_8th
• https://twitter.com/bryanfields24
• https://twitter.com/kellan_Finney

What does your business do better than anyone else’s?  

This is your competitive advantage.

As we move away from the “growth at all costs” mindset, businesses are doubling down on their strengths—Grown Rogue has emphatically done just that. Battle-tested in highly competitive markets, this high-end cultivator consistently proves its ability to design cultivation operations that produce high-quality flower at consistent prices. With a repeatable, profitability-focused model, they are now expanding to new markets like New Jersey and Illinois to disrupt the flower market.

This week, we sit down with Obie Strickler to discuss the following:

• The challenging conversation of refocusing the business.
• How to produce craft cannabis at scale profitably
• Genetics, strains, and much more

Guest Links 

• https://www.grownrogue.com/
• https://www.instagram.com/grownrogue/
• https://www.youtube.com/watch?v=bLPvB2qWVM0&ab_channel=GrownRogue
• https://www.linkedin.com/company/grown-rogue/
• https://x.com/grownrogue
• https://x.com/ObieStrickler

About Grown Rogue:

Grown Rogue’s mission is to bring low cost, high quality, craft cannabis from the amazing terroir and legacy of Oregon’s Rogue Valley to consumers nationwide.

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

Twitter :

• https://twitter.com/TheDime_8th
• https://twitter.com/bryanfields24
• https://twitter.com/kellan_Finney

New York’s Cannabis Program can only be described one way: Broken. 

Despite lessons learned from other states and a goal to help those previously harmed, the program has faced significant financial and operational challenges, falling short of its intended success. With government officials labeling the rollout a disaster and promising an overhaul, the extent of the program’s issues is clear. Were these problems evident from the start, and how can they be fixed? We sat down with Neil Kaufman to break it all down and discuss the following:

• Where everything went wrong
• What Neil would do to fix it
• The two-tier system and investment issues

About Neil Kaufman:

Neil M. Kaufman is the managing member of Kaufman McGowan PLLC, Long Island’s Corporate & Securities Law Firm ™ and Corporate & Securities Counsel to the Cannabis Industry™. He is one of the leading corporate cannabis lawyers in New York and the USA and a fixture of the New York and Long Island corporate and securities legal community.

Mr. Kaufman represents emerging growth, middle market and public companies and investment firms in their corporate, securities, financing, borrowing, merger & acquisition and other legal matters. Mr. Kaufman is particularly well known for advising clients with respect to SEC regulation, public offerings, private placements and mergers & acquisitions, as well as all types of commercial contracts. He is a frequent speaker on corporate, securities and cannabis law topics, and is an approved Vistage speaker on mergers & acquisitions.

Guest Links

• https://www.linkedin.com/in/neilmkaufman/
• https://kaufmanmcgowan.com/
• https://x.com/NeilMKaufman

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

Twitter :

• https://twitter.com/TheDime_8th
• https://twitter.com/bryanfields24
• https://twitter.com/kellan_Finney

Public companies dominate the headlines for the cannabis industry, but a few private beasts operate in plain sight. Motif Labs is one of them. Their deep focus on profitability and data at every step is why they have built such a deeply rooted and successful organizational philosophy.

This week, we sit down with Mario Naric to discuss:

• How he builds process efficiency at every step
• What understanding the data really means
• When to bring services in-house

Mario Naric, CEO & Founder of Motif Labs

Mario Naric is the Founder & CEO of Motif Labs, a leading brand house shaping Canada’s cannabis 2.0 market with a portfolio of iconic brands, including Boxhot (#1 vape brand in Canada), DEBUNK and Boondocks.With an unwavering passion for creating exceptional products and a background in chemical engineering, Mario has grown Motif Labs into the retailer’s brand of choice, solidifying its position as a leader in Canada’s 2.0 cannabis market. Mario’s cannabis journey began in 2017 when he founded Motif Labs with a vision to define high standards of excellence and to create products that leave a lasting impression. Mario has led Motif Labs to unparalleled success and profitability, holding the #1 Share of Market (SOM) spot in Vapes and #2 SOM in Infused Pre-rolls. Mario’s hands-on leadership style and youthful energy infuse a unique vitality into Motif Labs. Guided by his passion, the company continues to push boundaries, creating products that exceed consumer expectations. Mario is known for his approachable demeanor and genuine commitment to making a difference. Mario and his wife live in London, Ontario.

Guest Links 

• https://www.linkedin.com/company/motif-labs
• https://www.instagram.com/motif.labs/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared  global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

Twitter :

• https://twitter.com/TheDime_8th
• https://twitter.com/bryanfields24
• https://twitter.com/kellan_Finney