Scaling Trulieve in 6 years
We have moved from a ten-person, not-even-a-hundred-thousand-dollars company to a nine-billion-dollar company in a very short period of six years. How Trulieve Became the Most Dominant Cannabis Company in the World ft. Kim Rivers, We start and end our thinking with the customer. Everything that we talk about […] begins with “What’s that customer experience? How is this customer going to engage with us here?” That’s happening at the same time that Florida’s happening. These other markets, [like] Pennsylvania and Connecticut, [are] about to go adult-use. […]Each of these markets is [in] very different growth stages, so having the right team that can appropriately be deployed and understands what it takes in that market at this time is really challenging but also exciting. Cannabis 2.0 with a Customer Focus So, the talent and the requirements to balance folks that have experience within your organization with the need for continuous upgrading of talent [is] hard, but it’s necessary. I would say I underestimated the need to really understand that and the pace at which […]the positions […] can outgrow folks relatively quickly.
What you do today and where we are six months from now can be two completely different places.
Cannabis 2.0 with a Customer Focus
We start and end our thinking with the customer. Everything that we talk about […] begins with “What’s that customer experience? How is this customer going to engage with us here?”
[It’s] that customer journey and [gaining] an understanding of who our customers[are] and meeting them where they’re at. And cannabis 2.0, for us, is building on and really leaning into the technology and the database that we’ve built.
Kim Rivers, CEO of Trulieve
Differences in Cannabis Markets, State by State
Georgia’s a startup market. It’s super entrepreneurial there, right? We’re starting from zero, and so, we have to build that market and need that type of spirit within that market to be able to be competitive.
That’s happening at the same time that Florida’s happening. These other markets, [like] Pennsylvania and Connecticut, [are] about to go adult-use. […]Each of these markets is [in] very different growth stages, so having the right team that can appropriately be deployed and understands what it takes in that market at this time is really challenging but also exciting.
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