On the incredible value and importance of building an audience
What I got right was building an audience. I see 99.999% of people building businesses that have no actual audience. They have no demand. They have no desire. And I’ve built an email list of over a hundred thousand people and counting. At any given time, [if] I want to hit them up and tell them about what I’m doing, they’re going to be there for me. They’re going to buy my products. They’re the ones who go to dispensaries. They’re the ones who’ve put food on my table and kept me going. My audience is invaluable, and I focused on that. And that was because I was saying something, and I was catering to a niche that didn’t exist.
Best product for new consumers to try
The people who are really scared of THC, I always give them the bath bomb first because it’s like a door opener. That’s literally why I have stayed on the shelves of this market. They’re effective; your skin is your biggest organ.
You soak in a tub of hot water, open up your pores, and then your body absorbs the cannabinoids, and it’s like you don’t get high from the bath bomb, but your skin gets high—and people, it changes their lives, […], especially like athletes’ recovery. Lady Gaga uses my bath bombs after her show in Vegas[, too].
Like all those viral baths she posted, those are Kush Queen bath bombs. There are so many athletes and people who have [used these]; there’s [even] a group of nuns buying us out at the Med Men store. They’re buying everything they had because they told people at Med Men that our baths were helping them speak to God.
And I think it’s because it’s also a form of meditation. You get in there; you’re soaking; you’re not really on your phone; you’re, like, with yourself.
Olivia Alexander, CEO & Founder of Kush Queen
On the importance of feeling in control
A lot of women like don’t want to feel out of control; they don’t want to feel like they have no control over their bodies. Now, you eat a certain amount of THC, your heart [rate]’s going to increase, but that also happens to the skin, to the body.
You increase circulation, you have deep relaxation, and then you combine them with essential oils, which is also combining a whole different type of herbal medicine.
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